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A Brief History
minutestop--A convenience store named by a Californian consultant first introduced the famed retail store as "...a store where everyone stops by for a minute." Later on, the name became MINISTOP-- when the Japanese--owned company decided to make it less of a tongue twister. MINISTOP has participated in several environmental activities brought about by its mother company--The AEON Group of Japan. Since 1998, MINISTOP has been organizing tree-planting tours for franchisees. The commitment to quality extends further to reach communities where MINISTOP is. For more than 20 years of growth in the convenient store industry, the company boasts of nonetheless but “Customers first” as an applied principle. The company has been using this as a guiding principle for MINISTOP’s entire business operations. The company, united with this philosophy, has synergistically based its business purely on consumer perspective. Because of this commitment to a customer-focused management, the company has made its competitive advantage among other convenient stores not only in Japan but in the Philippines as well.
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